i help companies turn design chaos into clarity /sharper products, systems that scale, and teams that actually know what "good" looks like.
I can help you make sharper product decisions, untangle design debt, and build a clear direction - so your team starts shipping with confidence. Having built products like Storefront UI and CommerceBooster UI from the ground up, I know what it takes not just to deliver, but to maintain and evolve a product over time.
From early concept to polished interface. I shape the product experience - information architecture, interaction patterns, visual language - and art-direct execution so design and brand stay coherent at every touchpoint.
I use AI to compress timelines, not corners - vibe-coding interactive prototypes, AI-powered eCommerce UX, AI-assisted research, and embedding AI into design workflows. Iteration that used to take weeks now happens in days.
Scalable component libraries and design languages built to last. Whether you're starting from scratch or inheriting chaos, I build systems that let your team move faster without breaking consistency.
15+ years designing for commerce - from headless storefronts to checkout optimisation. I know what converts, what builds trust, and how to design for the full purchase journey across platforms and frameworks.
My name is Marcin Baran - father, husband, designer, cyclist without lycra shirts, geek, Warhammer painter and player. I'm in love with the design process - not just the output, but what happens in between.
15+ years designing for eCommerce and product teams, from Storefront UI and CommerceBooster UI to partner platforms used by thousands of developers. These days I pair that experience with AI-assisted design and vibe-coding to move from idea to shipped product faster than ever.